AELC INNOVATION CLUB MEETINGS

2010

Next Event

Monday 8th March

Danielle Ferry

Taking it one cookie at a time

Danielle Ferry, Director of The Cookie Barrel does not believe in the saying “That’s the way the cookie crumbles!” She is an eternal optimist much to the annoyance of those around her and is now an even greater believer in the saying “Every Cloud has a Silver Lining”.

Danielle has learnt many valuable lessons along the way and is keen to share with other business owners the highs and lows of a rapidly expanding business, the pros and cons of expansion and the importance of work/life balance. Something that she and her partner (who now works in the business too) have both achieved in the past year.

Where: Westpac Building, Perth

When: 5.45pm

More information


This year we are moving to the Westpac Building in the city starting with our February event. This is a fantastic move for us as I am sure you will agree. We will be starting earlier as well so people can come straight from work. In 2010 we have a celebrity Food Designer, Head of the Angel Investors Association of Australia, a peak into the future of Nanotechnology and much more.


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Tracey Hodgkins

Building Relationships

Tracey Hodgkins speaking at the AELC Entrepreneurs Club

From small town girl to multi-award winning entrepreneur, Tracey Hodgkins has led a fascinating and creative life. She embodies the dynamic, inventive and generous spirit that so often captures truly successful entrepreneurs.

Tracey shares some of her life story then goes on to talk about developing and managing mutually beneficial relationships. Her philosophy is that giving is the best way to receive; and by doing so freely with no expectations, in return, you guarantee success in all its forms. Tracey’s networks are formidable, are worldwide and have enabled her to develop high growth, profitable social and business enterprises in multiple disciplines.


The complete coverage of Tracey's presentation (4 videos, approximately 49 minutes in total) is only available for logged in members to view.


Tracey Hodgkins

Tracey Hodgkins is a passionate and dynamic social and business entrepreneur. Over the past 8 years she has spent a significant amount of time working on the development of social entrepreneurship programs and entrepreneurial education within the university system.

Using the “Pay it Forward” philosophy, Tracey has developed a range of award winning projects run by young student volunteers as part of her experiential education methodology that have benefited communities world-wide.

Tracey’s education company, the Australian Experiential Learning Centre, focuses on the development of her three passions, Gen Y, Women and Entrepreneurs, both social and business. She is also on the board of several companies including the “Advantage Foundation” a not for profit foundation she started to complement her entrepreneurial work and is Chair of Truck Inn a national long haul driver safety initiative.

As a consultant she works with companies to develop innovation and is working towards creating an idea generation centre to support WA’s blossoming innovation sector. She supports emerging entrepreneurs with coaching, mentoring and hot desk incubation facilities.

  • Business and Higher Education Roundtable Entrepreneurial Educator of the year 2003
  • Brownes Everywoman of the Year Award for Education 2004
  • Hudson community and Government Award 2005
  • Telstra WA Business Woman of the Year 2005
  • Rotary International Paul Harris Fellow 2007
  • Finalist, Veuve Clicquot awards 2008