Heather Jones

The AELC Innovation Club is an initiative of the Australian Experiential Learning Centre. AELC provides training courses for the public as well as in-house and corporate training

AELC INNOVATION CLUB MEETINGS

2010

Next Event

Monday 8th March

Danielle Ferry

Taking it one cookie at a time

Danielle Ferry, Director of The Cookie Barrel does not believe in the saying “That’s the way the cookie crumbles!” She is an eternal optimist much to the annoyance of those around her and is now an even greater believer in the saying “Every Cloud has a Silver Lining”.

Danielle has learnt many valuable lessons along the way and is keen to share with other business owners the highs and lows of a rapidly expanding business, the pros and cons of expansion and the importance of work/life balance. Something that she and her partner (who now works in the business too) have both achieved in the past year.

Where: Westpac Building, Perth

When: 5.45pm

More information

This year we are moving to the Westpac Building in the city starting with our February event. This is a fantastic move for us as I am sure you will agree. We will be starting earlier as well so people can come straight from work. In 2010 we have a celebrity Food Designer, Head of the Angel Investors Association of Australia, a peak into the future of Nanotechnology and much more.

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Heather Jones

An Entrepreneurial Woman Boss in the Trucking Industry

Heather Jones speaking at the AELC Entrepreneurs Club

Heather tells her inspiring story of the trials and challenges of being a woman in a man's industry and how she overcame all sorts of difficulties and prejudices to set up Success Transport.

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Heather Jones

YEARS of experience in the transport sector stood Heather Jones in good stead when she decided to establish Success Transport in 2004.

To some, Ms Jones’ move out on her own was seen as a huge gamble, as she had to mortgage her family home to buy her first trucks. But she had done her homework, many times over, to ensure the new business would stay on the road.

Before establishing Success Ms Jones worked with a large transport contractor, beginning as a relief driver and working her way up to transport manager, overseeing a significant increase in turnover along the way.

Ms Jones admits she could have sat back at that time, confident of her business skills and not challenged or further exerted herself. Instead she was willing to put her head up and “get shot at” to have a go in a predominantly male industry.

Success provides high quality and timely transport services to a wide range of industries, from mining and farming to shipping. It has not been a smooth ride for Ms Jones, as she must contend with lasting prejudice on a daily basis.

“I’ve had many people refuse to speak to me or conduct business with me, and ask to speak to the man who knows,” she said.

Without question, Ms Jones knows her business, having been in the transport game for more than 20 years. Her reputation was further strengthened when she was named WA Transport Woman of the Year 2005.

Other challenges in her daily life include ensuring a safe workplace and keeping all her trucks in great working condition.

Heather's inspiring story about the issues that she faced in in this industry and her new venture Truck Inn is compelling for all.