AELC INNOVATION CLUB MEETINGS

2010

Next Event

Monday 8th March

Danielle Ferry

Taking it one cookie at a time

Danielle Ferry, Director of The Cookie Barrel does not believe in the saying “That’s the way the cookie crumbles!” She is an eternal optimist much to the annoyance of those around her and is now an even greater believer in the saying “Every Cloud has a Silver Lining”.

Danielle has learnt many valuable lessons along the way and is keen to share with other business owners the highs and lows of a rapidly expanding business, the pros and cons of expansion and the importance of work/life balance. Something that she and her partner (who now works in the business too) have both achieved in the past year.

Where: Westpac Building, Perth

When: 5.45pm

More information


This year we are moving to the Westpac Building in the city starting with our February event. This is a fantastic move for us as I am sure you will agree. We will be starting earlier as well so people can come straight from work. In 2010 we have a celebrity Food Designer, Head of the Angel Investors Association of Australia, a peak into the future of Nanotechnology and much more.


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Dr Penny Flett

Success as an entrepreneur on the inside - INTRAPRENEURSHIP

Dr Penny Flett speaking at the Entrepreneurs Club

Penny Flett tells her fascinating inside story of changing aged care culture and institutional procedures.


The complete coverage of Penny's presentation (4 videos, approximately 56 minutes in total) is only available for logged in members to view.


Dr Penny FlettDr Penny Flett, MBBS, DGM, FRACMA, AFCHSE, FAIM

Dr Penny Flett, CEO of Brightwater Care Group, began her career after graduating in medicine from the University of Adelaide. Early years were spent in a variety of locations and roles, including four years with the RAAF.

Dr Flett was able to focus on her long time interest in the elderly in the late 1970s, and she pursued post-graduate qualifications in both geriatric medicine and medical administration in the 1980s. She has become a champion for people of all ages who need a high level of ongoing support and service. She is convinced that achieving successful ageing in our society in the next few decades must begin now, with strong and innovative leadership.

Dr Flett was 1998 Telstra Australian Business Woman of the Year, and was awarded the Centenary Medal in 2003. She has contributed to many government and non-government Boards and associations, in order to support good planning, service excellence, and inclusion of all affected by the ageing of our society.

Qualifications :

  • MBBS University of Adelaide, 1972
  • Diploma of Geriatric Medicine, 1983
  • Fellow of the Royal Australian College of Medical Administrators, 1986
  • Also
    Associate Fellow of the Australian College of Health Service Executives, 1994
  • Fellow of the Australian Institute of Management, 1998

Current Appointments :

  • Chair, WA Aged Care Advisory Council
  • Member, Australian Bravery Decorations Council
  • Pro Chancellor and Member, UWA Senate
  • President, Chamber of Commerce & Industry WA
  • Member, Ministerial Council for Suicide Prevention (Minister for Health)

Contact details :

Brightwater Care Group (Inc)
PO Box 762
Osborne Park WA 6916
Ph: 08 9202 2809
Fx: 08 9202 2803
e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it